Millions of business cards are handed out each year. You probably collect dozens of them each time you attend a business meeting, conference, or marketing event. The truth is, although it has become the norm to connect via social media sites such as LinkedIn, a good old-fashioned business card is still hard to beat.
That small rectangle of printed card is incredibly useful. Most professionals keep a handful of business cards in their jacket pocket or briefcase. They are convenient and indispensable; especially if you happen to strike up an interesting conversation in a queue and you want to make sure the person has your contact details.
The right business card instantly makes a strong impression. People notice when you hand out crisp, stylish business cards. It distinguishes your business card from other people’s cards, which is important if you want to stand out in a crowd.
Unfortunately, any old business card is not going to cut it in today’s competitive business world. Your business card speaks volumes about your business and brand, so it is essential that you pull out all the stops to create a quality piece of printed card.
When money is no object, you might choose to have slick business cards professionally designed and printed on luxury, embossed card. This will make a great first impression and ensure your card isn’t tossed into the nearest trash can. However, it is possible to create a memorable business card if you use the right design.
You can learn how to make a business card using a free online tutorial. Adobe Spark lets small businesses create stylish business cards for free. You don’t need any design experience and every detail is fully customizable. Tools like this make it easy to create a business card that stands out from the rest.
Keep it Simple
Cluttered business cards are confusing. It is difficult to spot key information if you add too much text to a card. Stick to the basics such as your business’s name, your name, and contact details.
Add a Personalized Logo
Clipart images are too generic. Remember that your business card is an extension of your other branding materials, so make sure you include a unique company logo.
There was a time when business cards were mostly plain with sparse information and a simple logo. Today, thanks to free online tools and extensive collections of royalty-free images, it is easy to create a stunning business card using imagery that perfectly encapsulates your brand. A quick glance at your business card will tell the recipient everything they need to know about you and your business. This way, you can make the right impression in a split second, which is crucial at busy networking events and crowded trade fairs.
Utilize the Reverse of the Card
Don’t forget to use the rear of your card. Print a small map to help customers find you or add your social media contact details.
The right card sets you apart, but the wrong one ends up in the trash. Make sure your card falls into the right category.